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Ophthalmic Diagnostic Equipment

Considering New Ophthalmic Diagnostic Equipment? Read This First!

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Finding the latest and greatest ophthalmic diagnostic equipment for your practice can be a blessing and a curse! While cutting-edge diagnostic instruments can help you deliver remarkable patient care, the unwavering push to obtain the most advanced instrumentation can but a substantial strain on your bottom line. 

Whether you’re ready to upgrade your current ophthalmic diagnostic equipment, looking to invest in new technology, or opening a new practice, Keeler can help. Let’s take a closer look at some of the most common considerations and key points you should ponder when looking for new ophthalmic diagnostic instruments.

Why Are You Considering New Ophthalmic Diagnostic Equipment? 

When it comes to purchasing new diagnostic instrumentation, there are a number of potential reasons. Today’s eye care professionals are being distracted by sweeping healthcare reform and industry benchmarks suggesting newer is better. To make matters even more confusing, many innovative products make open claims about features that will allegedly help you. 

Yet, you should always have a clear understanding of how the technology can help you improve your ability to drive more desirable patient outcomes. At the same time, the ophthalmic diagnostic instruments in question should have a holistic improving effect on your practice. If the equipment doesn’t meet these two critical criteria, you should question whether it’s necessary. 

Ophthalmic Diagnostic Instruments Should You Buy? 

Building upon the first point, the first step in purchasing diagnostic equipment is to determine what you actually need. While choosing to replace a damaged tonometer or broken slit lamp is a clear no brainer, other choices may not be as clear. In general, there are two categories: economy and need. 

The Need for New Diagnostic Equipment

When you need diagnostic instrument, it’s pretty clear! A need will usually manifest itself as a piece of equipment you must have to practice optometry or a new instrument that provides data you’re currently unable to capture. 

However, how do you know if you “need” to upgrade a piece of equipment you already have? If your current piece of equipment is unreliable, inconsistent, or in complete disrepair; you probably need to replace it. At the same time, you may “need” to upgrade a piece of equipment if it’s lacking some of the new technological advancements that will give you an advantage in diagnosing your patients. 

The Economy for New Equipment  

While the need for new instrumentation is pretty easy to diagnose, economy isn’t as cut and dry. The economy factor is a constant balance between the revenue the new piece of equipment could generate for your practice versus what you can afford. When you’re considering economy, make sure you consider if the cost of the equipment is outweighed by the reimbursements it will generate or the amount of time it will save you. 

It’s critical to understand — however — that “not billable” doesn’t mean the equipment will not offer a business benefit. When a piece of equipment saves time, it will empower you to have more exams while adding to the reputation of your practice — even if it doesn’t directly generate income. 

It’s All about the Numbers

One way to accurately weigh the economy of a certain ophthalmic diagnostic instrument is to conduct a financial analysis. You can prepare a return on investment (ROI) analysis on every ophthalmic diagnostic equipment purchase or upgrade. This simple calculation will let you know the number of tests or exams you would need to perform to pay for the equipment and turn a profit. 

If you’re purchasing the ophthalmic diagnostic equipment under the assumption it will be reimbursable, it’s vital you confirm your insurance company will reimburse you for the CPT codes that cover these tests. You should always be wary of a vendor who is overly anxious to sell their equipment who may suggest the service is covered. However, not all insurance carriers are up to speed at the same time. 

Contact Keeler 

When you buy new technology, it should be worth every single penny you spend! Fortunately, many ophthalmic diagnostic equipment upgrades pay for themselves in reimbursements. However, even more exponential value lies in the way the technology can upgrade and transform your ability to provide the highest level of care for your patients. 

For more than 100 years, Keeler Ophthalmic Instruments has been manufacturing world-class ophthalmic diagnostic equipment. We continually strive to provide eye care professionals with the valuable tools and equipment required to provide accurate diagnosis. 

Contact Keeler Ophthalmic Instruments today for the best ophthalmic diagnostic equipment. 

About the Author Eugene VanArsdale

Eugene is the Director of Marketing Communications at Keeler Instruments. He has been with Keeler since 1982 and is co-holder of two patents for the company. Eugene has a true passion for the eye care industry and has dedicated himself to understanding the ins and outs of the optometric and ophthalmic equipment market.