Sign up for Our Newsletter

Sign up below to get new article notifications, important news & exclusive deals from Keeler.

Gift of Sight

With preventable blindness set to triple to 115 million by 2050, Halma plc rolls out eye screening to all employees as part of global campaign

Click to Play Audio Version of this Content
Voiced by Amazon Polly

With preventable blindness set to triple to 115 million by 2050, Halma plc rolls out eye screening to all employees as part of global campaign.

  • Screenings will test general eye health and spot early signs of glaucoma and diabetic retinopathy
  • Campaign will raise up to $200,000 for eye health in underserved communities

Halma plc, a global group of life-saving technology companies, is offering employees across its more than 40 businesses eye health screenings as part of a global campaign to end preventable blindness. The campaign supports the group’s purpose of growing a safer, cleaner, healthier future for everyone, every day.  

As Halma’s global Gift of Sight campaign rolls out, employees at Keeler in Malvern, PA were screened for general eye health as well as early signs of glaucoma and diabetic retinopathy – some of the leading causes of preventable blindness worldwide.

Gift of Sight

Keeler employees being screened with a Keeler slit lamp to prevent blindness.

“I feel so proud to be part of Halma’s global campaign to raise awareness for preventable blindness. Keeler cares about our employees and are happy to provide a vision screening to encourage present and future eye health. Our company’s vision is to advance the world’s eye health, so we are proud that we are not only helping our employees but also people around the globe.” Eva Kosanovic, President at Keeler Americas.

Halma will contribute $25 to HCP for each employee who takes part in the eye screening, up to a combined total of $100,000. Employees will also have an opportunity to donate directly to HCP, which will be matched up to $100,000 by an individual donor. Each $25 donation can enable Himalayan Cataract Project to restore sight by providing the material costs for one life-changing cataract surgery to poor and underserved populations that would otherwise go without care.

Lydia Andruscavage, Senior Graphic Designer at Keeler Americas said, “I am excited to know that I can give back to those in need simply by getting my eyes screened. It is so generous of Halma to not only look after their own employees but also donate to those in need.”

Preventable blindness is set to triple to affect more than 115 million people by 2050, even though 80% of blindness worldwide is reversible or preventable with early diagnosis. Halma’s Gift of Sight campaign aims to raise awareness of this issue around the world, by offering to support eye health screenings of its 6,000+ employees at their place of work.

Halma launched the campaign on World Sight Day 2018 (October 11), an international day of awareness held annually to focus attention on the global issue of blindness and visual impairment. The campaign is a partnership with the Himalayan Cataract Project (HCP), an international NGO focused on curing blindness in underserved communities.

Halma’s Gift of Sight film details its work with HCP in Ghana.

Halma has five eye health companies in the group with a global presence, providing surgical instruments and diagnostic devices to assess eye health and assist with eye surgery. Halma’s ophthalmic companies are: Volk, Keeler, Medicel, MST and Visiometrics. Together, they represent some of the most well-loved brands by eye care professionals the world over.


About the Author Eugene VanArsdale

Eugene is the Director of Marketing Communications at Keeler Instruments. He has been with Keeler since 1982 and is co-holder of two patents for the company. Eugene has a true passion for the eye care industry and has dedicated himself to understanding the ins and outs of the optometric and ophthalmic equipment market.